Responsive vs. Adaptive Design: Reframing the Conversation

Responsive design has been around for years. It is a design methodology that allows the content on a web page to shift layouts as the browser window is resized, even down to mobile devices. This practice uses the same code by adding in media queries to call a different CSS or allows the individual content …

Information Architecture and the Sofa

Imagine you just moved into a new apartment. You have an amazing sofa and a big screen TV. You've envisioned exactly how you're going to set up your living room. It will be awesome. Your friends and family will come over and be in awe at the beautiful way you've designed your new space. But …

4 UX Myths

1. Content Should Be Above the Fold In the mid-90s the internet was new to most people and scrolling was a new concept people had a hard time wrapping their minds around. But now it's second nature for most people. You no longer need to squish everything into the top of your page anymore. This …

Theory and Practice of Information Architecture

Theory pursued in the absence of a dialogue with practice, turns inward on itself leading to the ever circular systems of abstractions that lead only to other abstractions. Practice without an inquiry into theory becomes a purely commercial activity where the only value that gets assessed is value to the marketplace.

Understanding Content and Context


If you've spent anytime researching or working with Information Architecture (IA), you have certainly come across this venn diagram. It shows that IA is at the convergence of content, context and the user. Rosenfeld and Morville referred to this as the “information ecology”. Context is the business goals, funding, politics, culture, technology, resources and constraints Content is documents, signage and data …

The Power of Storytelling for the User Journey

Storytelling is a great tool to help you understand the user journey. Every user is the hero in his or her own story. Every visit to your site or app starts as a story with a goal and inciting incident, crisis, climax and an end. How we craft the user journey through the site will depend on …

Considering a UX Career? Clean Your Refrigerator!

This is such a great and humorous read. UX doesn’t stop on the job. True UXers live it.

Fail Forward

If you are thinking about a career in User Experience (UX) you may be drowning in all the areas you can specialize. How do you decide? User research? Content strategy? Visual design? Code! Metrics? Service design? Information architecture? Search Engine Optimization?

Apply UX Techniques to everyday activities

Every day you have an opportunity to try different UX techniques. I’m not going to suggest building your own mobile app, redesigning a well-known website, or designing a t-shirt for a cause. Those are terrific ways to establish your portfolio once you know what you want to do.

Instead, I’m going to encourage you to try an unconventional, low-cost, and beneficial activity that will help you explore UX specialties like content strategy, information architecture, and user research:  Clean and organize your refrigerator.

What does cleaning your refrigerator have to do with a User Experience career!?!?!

The first steps in cleaning your refrigerator are a lot like conducting a content inventory and audit.

You have to decide…

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5 Fundamentals of Information Architecture

IA is not voodoo, smoke or mirrors. It is a real science and vital to creating the best, most engaging user experience your customers need and deserve. Without IA your customers will get lost in the navigation or confused in the meaning or worse, just leave and never come back. So it's important not only for IAs, but …

Developing a Better UX Organization

Inspired by a Peter Merholz lecture at IA Summit 2015: To deliver great user experiences, it’s not just about getting the best design out the door. It starts with getting the organization right. There are different organizational models to deliver great UX. Each has strengths and weaknesses. The most common organization model is a decentralized …