4 UX Myths

1. Content Should Be Above the Fold In the mid-90s the internet was new to most people and scrolling was a new concept people had a hard time wrapping their minds around. But now it’s second nature for most people. You no longer need to squish everything into the top of your page anymore. This […]

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Understanding Content and Context

If you’ve spent anytime researching or working with Information Architecture (IA), you have certainly come across this venn diagram. It shows that IA is at the convergence of content, context and the user. Rosenfeld and Morville referred to this as the “information ecology”. Context is the business goals, funding, politics, culture, technology, resources and constraints Content is documents, signage and data […]

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