Here is some of my latest work:
Home Page & Navigation
Bodybuilding.com
GOAL: Provide the an improved user experience and increase business KPIs. The site needed to help new users understand all the site’s services and offerings, while providing personalized merchandizing zones for returning users.
Search & Category
Bodybuilding.com
GOAL: Identify areas of user frustration and friction for users landing on SRPs and utilizing navigation menus. Implement best practices for taxonomy and categorization heuristics.
Product Page
Bodybuilding.com
GOAL: Bring the PDP up to modern E-Commerce usability and SEO standards using industry best practices. Identify other areas to improve on promotion and pricing strategies.
Cart
Bodybuilding.com
GOAL: Provide better explanation of final price after discounts and improve price clarity. Help increase conversion for items on promotion and reduce CS contacts due to cart confusion.
Eric Davis 