Here is some of my latest work:

Home Page & Navigation


GOAL: Provide the an improved user experience and increase business KPIs. The site needed to help new users understand all the site’s services and offerings, while providing personalized merchandizing zones for returning users.

Search & Category


GOAL: Identify areas of user frustration and friction for users landing on SRPs and utilizing navigation menus. Implement best practices for taxonomy and categorization heuristics.

Product Page


GOAL: Bring the PDP up to modern E-Commerce usability and SEO standards using industry best practices. Identify other areas to improve on promotion and pricing strategies.



GOAL: Provide better explanation of final price after discounts and improve price clarity. Help increase conversion for items on promotion and reduce CS contacts due to cart confusion.