Imagine you just moved into a new apartment. You have an amazing sofa and a big screen TV. You’ve envisioned… Read more Information Architecture and the Sofa
Theory pursued in the absence of a dialogue with practice, turns inward on itself leading to the ever circular systems of abstractions that lead only to other abstractions. Practice without an inquiry into theory becomes a purely commercial activity where the only value that gets assessed is value to the marketplace.
If you’ve spent anytime researching or working with Information Architecture (IA), you have certainly come across this venn diagram. It shows that… Read more Understanding Content and Context
IA is not voodoo, smoke or mirrors. It is a real science and vital to creating the best, most engaging user experience… Read more 5 Fundamentals of Information Architecture