Theory and Practice of Information Architecture

Theory pursued in the absence of a dialogue with practice, turns inward on itself leading to the ever circular systems of abstractions that lead only to other abstractions. Practice without an inquiry into theory becomes a purely commercial activity where the only value that gets assessed is value to the marketplace. … More Theory and Practice of Information Architecture

Understanding Content and Context

If you’ve spent anytime researching or working with Information Architecture (IA), you have certainly come across this venn diagram. It shows that IA is at the convergence of content, context and the user. Rosenfeld and Morville referred to this as the “information ecology”. Context is the business goals, funding, politics, culture, technology, resources and constraints Content is documents, signage and data … More Understanding Content and Context

5 Fundamentals of Information Architecture

IA is not voodoo, smoke or mirrors. It is a real science and vital to creating the best, most engaging user experience your customers need and deserve. Without IA your customers will get lost in the navigation or confused in the meaning or worse, just leave and never come back. So it’s important not only for IAs, but … More 5 Fundamentals of Information Architecture