IA is not voodoo, smoke or mirrors. It is a real science and vital to creating the best, most engaging user experience your customers need and deserve. Without IA your customers will get lost in the navigation or confused in the meaning or worse, just leave and never come back.
So it’s important not only for IAs, but for those who work with IAs, to understand what it is they do and why it’s essential.
1. Information is Not Data
While it might seem like information architecture is arranging the data to help a user, this is way too simple an explanation. Information is the connection between data and user. How does the arrangement of the data, within a given context, brings about understanding of the system(s) to the user? This is the question an information architect asks themselves on a daily bases. Continue reading 5 Fundamentals of Information Architecture