Theory and Practice of Information Architecture

“Theory pursued in the absence of a dialogue with practice, turns inward on itself leading to the ever circular systems of abstractions that lead only to other abstractions. Practice without an inquiry into theory becomes a purely commercial activity where the only value that gets assessed is value to the marketplace.”

-Jesse James Garrett (IA Summit 2016)

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Eric Davis

Product design leader with 13+ years shaping large-scale digital experiences serving millions of users. Proven track record translating complex pricing models, content structures, and operational systems into intuitive, high-performing experiences. Expert in experimentation, conversion optimization, and system-level design that drives measurable business outcomes.

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