Considering a UX Career? Clean Your Refrigerator!

Originally posted on Fail Forward:
If you are thinking about a career in User Experience (UX) you may be drowning in all the areas you can specialize. How do you decide? User research? Content strategy? Visual design? Code! Metrics? Service design? Information architecture? Search Engine Optimization? Apply UX Techniques to everyday activities Every day you have an…

5 Fundamentals of Information Architecture

IA is not voodoo, smoke or mirrors. It is a real science and vital to creating the best, most engaging user experience your customers need and deserve. Without IA your customers will get lost in the navigation or confused in the meaning or worse, just leave and never come back. So it’s important not only for IAs, but … More 5 Fundamentals of Information Architecture